Bluffdale City holds a Miss Bluffdale Pageant each year because the City believes in (1) providing educational assistance in the form of scholarships to young adult women who have not yet begun to assume the responsibilities of family life and are interested in career and educational advancement; (2) recognizing and honoring the traits of honesty, good character, talent, poise, intellect, leadership and good judgment in the young women who enter the competition (the “Contestants”); and (3) enabling the Contestants to serve as role models for other young women with similar goals and personal characteristics.